About Event Management

Event management is an art of transforming an idea into reality. It involves studying the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
The process of planning and coordinating the event is usually referred to as event planning which generally includes budgeting, scheduling, site selection, acquiring necessary permits, coordinating for transportation.
An event can be of any magnitude – ranging from large events like Olympics to a small event like a business breakfast meeting. Many industries, Education Institutions, MNCs, Charitable Organizations, and Financial Groups hold events in order to market themselves, build business relationships, raise money or celebrate achievement.